Customers like to know you care

If you own a business or work directly with customers, your financial future
depends on the happiness of your clients. Show them that you appreciate their business and they’ll be happy to do business with you again and again.

1. Keep a file with your customers’ birthdays and send them a birthday card
each year. Hand-write a short note and personally sign it. Your note doesn’t
have to be any longer than, “Happy Birthday, Bob! Thank you for your business this past year.”

2. Every so often send customer appreciation discount coupons or offers to
your clients. It lets them know you’re grateful for their business and will
also boost sales.

3. Have a customer appreciation social function once a year for your VIP
clients. Many companies do this during the holidays, but you can do it
anytime of year, such as hosting a picnic in the summer.