Conventionally, coupons were used to capture new customers and hang on to existing customers this was done by publish them behind newspapers or magazine. but with advancement in technology coupons are published and distributed on the internet, much as this has proved to be quicker, easier and than before. The online coupons have become ineffective therefore pausing negative impact to business as they are not being used as intended.
Internet coupons can be redeemed infinitely so that the buyers receive discounts each time they shop at the respective merchant. Previously the printed coupon could only be used once. The problem has influenced the merchants to devalue coupons as they no longer make business sense.
Today customers seek coupons by themselves, this only attracts people who know them, and customers who do not know them do not even know they exist this there for limits attracting new clientele. The most effective way, was when merchants could sent them to prospective customers and this could really promote the business as the customers felt recognized and created awareness to some.
With proper usage of internet coupons, this can eliminate the problems discussed above. For instance use of direct mail to customers with coupons that can be printed and used once will solve the problem of customers reusing a coupon over and over again and also revert to old method of pushing the coupons to customers instead of customers looking for coupons themselves. Secondly, restrict use of online coupons to online purchases only and have the system that checks validity of the coupon. This will have internal control of validating coupons to avoid reuse
Using these simple tips, in a great way it can cut down costs of advertising as compared to traditional print coupon advertising. This will also positively promote your business to both new and existing customers. As e-market is the next business frontier.
More For The Gift Card Lover
Gift cards and E-Gift Cards are the perfect gift for the holiday season, but when it comes to buying them for all of the people on your holiday list, it can become quite expensive. Luckily, there are popular gift card market websites that put customers that want to buy gift cards in touch with customers that want to sell their gift cards.
These websites are a great way to find gift cards for less, as customers are given an incentive of up to a 10% discount when they choose to purchase the e-gift cards online.
What are some of the things that you should consider when it comes to buying these gift cards online? How should you compare the different online shopping sites?
First, choose a site that has good reviews and satisfied customers. This is going to indicate that the gift card shopping website has good customer service and has provided customers with positive transactions. You can find these reviews through consumer reports websites, shopping blogs and even upon the recommendation of friends and family members. Using the reviews, you can learn the features of the website, the discounts of the cards and even learn the details of the site.
Next, consider the cost of the gift card. Find the website that is offering you the biggest discount on the purchase of the gift card. The average discount available for cards purchased online is between 5% to 10%, and using promotions and other welcome or sign up bonuses for new accounts you can increase this savings to up to 20%.
Shop early to take advantage of retailers’ promotions and receive the gift cards you purchase before the holidays. Shopping early can save you on the costs of shipping and make sure that they arrive in time to reduce the chances you are going to have to run out and buy something else.